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Look at the headline first — does it instantly communicate the core benefit if it’s unclear, visitors bounce in milliseconds assess the hero image — does it reinforce the headline’s claim if it looks generic or pixelated, credibility plummets evaluate the call to action — does it stand out visually and lie where users naturally look if it’s overlooked or tucked away, conversion is doomed check the form — is it asking for too much information if you see more than two fields you risk drop off lastly, look for buy tiktok ads accounts trust signals or time pressure — are there customer quotes, brand badges, or ticking clocks if absent, skepticism wins and action stalls any broken component among these five requires instant correction and you can spot it in under five seconds