• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

When running Facebook buy tiktok ads accounts, one of the top pitfalls businesses make is highlighting a special offer in the ad that isn’t consistent with what’s shown on the landing page. This discrepancy creates confusion, erodes trust, and leads to increased exit rates and diminished results. To ensure your campaigns perform at their best, it’s essential to keep your deals consistent between your ad copy and checkout experience.

Start by making sure the promotional rate or dollar amount is exactly the same in both locations. For example, if your ad says a $20 discount, your landing page must also display twenty dollars off. Even minor variations like twenty dollars off compared to twenty-five dollars off or 20 off versus 20 off with free shipping can make users feel deceived. When people click on an ad with a explicit incentive, they demand receiving that identical promotion right away.

Next, check the terms and conditions. If your ad includes a time limit such as deal vanishes after one day, make sure the landing page shows the matching expiration. If your ad says the discount applies to select items only, the landing page must explicitly show which items are included. These discrepancies can lead to disappointment and lost sales.

It’s also important to maintain consistency in the offer’s presentation. If your ad uses eye-catching typography, vibrant hues, or a clear directive like get started to highlight the deal, your landing page should reproduce the styling. This reduces confusion and minimizes mental effort for the user. A smooth journey from ad to page improves performance.

Avoid adding hidden requirements. For instance, if your ad says receive a $20 discount but your landing page asks for an email address or applies a coupon code, make sure to disclose it upfront. Transparency builds trust. Users value transparency even more than a bigger discount.

Test your promotions and funnels together before launching. Use a audit template to audit each component of the offer. Have a third party evaluate them too. A unbiased reviewer often uncovers oversights you might ignore.

Finally, analyze your analytics. If you notice a low dwell time or low conversion rate on landing pages from particular campaigns, it could indicate a broken promise. Use this insight to improve your next promotions.

Aligning your discount offers isn’t just about coherence—it’s about integrity. When you fulfill your ad’s guarantee, customers feel respected. And when they feel valued, they’re more inclined to purchase, return, and refer others.