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Look at the headline first — does it clearly say what the visitor will get if they take action if it's vague or confusing you lose them immediately check the main image or buy instagram accounts visual — does it reinforce the headline’s claim if it feels irrelevant or low quality the page lacks trust analyze the primary button — is it bold readable and positioned where eyes naturally go if it's hidden or buried the page is failing scan the lead capture section — are too many fields forcing friction each extra field beyond two cuts conversions significantly check for psychological triggers — are there customer quotes, brand badges, or ticking clocks without proof or pressure, hesitation overrides decision if even one of these pillars fails, the page must be rebuilt and a trained eye catches it in seconds